Water Wednesday: GE and WIBAX Form Strategic Alliance

Water abstract

GE +0.13% today announced that the Swedish company WIBAX Energy AB, part of the WIBAX Group, will distribute GE’s water technologies in the Nordic region. The distribution agreement, which started on May 1, 2014, combines WIBAX’s local expertise and GE’s advanced technologies to create greater access to innovative water and process solutions in the Nordic region. The distribution agreement will cover Denmark, Sweden, Norway and Finland.

“This cooperation with GE plays an important milestone in WIBAX’s strategy of expanding product offerings to the different industries we are currently serving. This also opens up new geographical expansion, new industries and new products, which are all complementary to the existing WIBAX portfolio. With this new strategic alliance, we can only add more value to effectively serve the customers in the region,” said Jonas Wiklund, group managing director, WIBAX AB.

The synergy of this agreement makes a lot of sense for all concerned as this would allow GE and WIBAX to serve the customers one step closer. With WIBAX’s strategically located terminals and expansive logistic solutions, local laboratory, offices in key cities, headquarters in Piteå, Sweden, and logistic warehouses around the Nordic area, it enables them to meet customer needs more effectively. Both WIBAX and GE share similar safety and compliance values as well as an understanding of the value-service delivery model.

The agreement will enable WIBAX to deliver GE’s latest water technologies to its customers to improve efficiency while reducing operating costs.

“GE technology helps customers reduce costs, meet environmental regulations and prepare for the evolving demands of their industry,” said Ralph Hadley, GE region executive, chemical and monitoring solutions, Europe and Africa—water and process technologies for GE Power & Water. “Through the distribution agreement with WIBAX, GE is well positioned to solve our customers’ tough-to-treat water challenges.”

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